Meta terus memperkuat integrasi teknologi artificial intelligence (AI) ke dalam ekosistem aplikasinya, termasuk WhatsApp, yang kini memungkinkan pengguna mengakses Meta AI untuk berbagai kebutuhan. Layanan ini bersaing dengan ChatGPT yang telah mencapai 300 juta pengguna aktif.
Menurut laporan Engadget (7/12/2024), CEO Meta Mark Zuckerberg menyatakan bahwa Meta AI kini memiliki hampir 600 juta pengguna bulanan. Pernyataan ini bertepatan dengan peluncuran model terbaru, Llama 3.3 70B, yang menawarkan kinerja setara dengan Llama 3.1 405B namun lebih efisien secara biaya operasional.
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Ahmad Al-Dahle, Wakil Presiden Generative AI Meta, membagikan grafik di platform X yang menunjukkan bahwa Llama 3.3 mengungguli model AI seperti Gemini Pro 1.5 dari Google dan GPT-4o dari OpenAI dalam beberapa tolok ukur. Dalam sebuah video di Instagram, Zuckerberg menyebutkan bahwa Llama 3.3 menjadi pembaruan besar terakhir tahun ini, dengan rencana untuk meluncurkan Llama 4 pada tahun depan. Model baru tersebut sedang dilatih dengan lebih dari 100.000 GPU H100 dan diharapkan meluncurkan versi kecilnya di awal tahun mendatang.
Dengan perkembangan ini, Meta semakin memperkuat posisinya di pasar AI, menunjukkan pertumbuhan signifikan dalam basis pengguna dan inovasi teknologi generative AI yang kompetitif dengan Google dan OpenAI.
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